Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?


PPC Video Training

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

  • A) The targeting options that were used
  • B) Clickthrough rate (CTR) and cost-per-click (CPC)
  • C) View rate and cost-per-click (CPC)
  • D) View rate, cost-per-view (CPV), and follow-on views

Correct answer is:

  • D) View rate, cost-per-view (CPV), and follow-on views

 

Read more here: https://support.google.com/partners/answer/3013684

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