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One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works? AdWords automatically increases the maximum cost-per-click...
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A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal? Specific terms about the...
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An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend? Repeat the keyword as many times as possible in the ad text. Delete the keyword and add the keyword to the campaign again...
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What’s one of the main benefits of using ad extensions?

What’s one of the main benefits of using ad extensions? Extensions increase your reach by showing your ad on more advertising networks Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent Extensions provide additional i...
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By monitoring ad campaign performance, an advertiser may obtain the information needed to

By monitoring ad campaign performance, an advertiser may obtain the information needed to: create additional AdWords accounts for low-performing keywords create duplicate ad groups with identical keywords and different ad variations compare campaign performanc...
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Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit? “Search Network with Display Select” “Shopping” “Search Network only” “Display...
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Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research? Use frequency capping to limit the number of times men...
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Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account? Create multiple campaigns, each with a set of related keywords Create campaigns based on...
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An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position? Improve Quality Score and increase cost-per-click (CPC) Decrease cost-per-click (CPC) and increase daily budget Decre...
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While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to: create a different ad for each keyword create...
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