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Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions? It’s obvious on the landing page that she’s selling greeting cards Some of her keywords are on the landing page...
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You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website? Search Network with Display Select Display Network with Search...
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You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help? Target CPA Planner Target CPA Simulator Target Bid Simulator Keyword Simulator The correct answer is: Target CPA Simulator &nb...
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You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this: We Sell dark chocolate We.....
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You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions? Increase the mobile bid adjustment for.....
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You’re using target search page location bidding. You know it’s working because you see your ad:

You’re using target search page location bidding. You know it’s working because you see your ad: on the first page of Google search results or in the top positions repeatedly mixed in with the organic search results on the second page...
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You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize.

You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively...
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You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.”

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.”...
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Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign.

Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using...
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Your client sells gardening supplies online. You suggest she use sitelinks because they can:

Your client sells gardening supplies online. You suggest she use sitelinks because they can: take people to subpages on her site about gloves, tools, and fertilizer be used with Shopping campaigns take people to blogs about gardening bring people to...
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