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You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory? Through a third-party provider AdWords Through a Google representative YouTube Correct answer is: Through a Google representative         
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You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use? Google Consumer Surveys Brand Lift Google’s reach solutions Sales Lift Correct answer...
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Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

Your manager wants to know how Google can help your brand get in front of mobile users. What might you say? Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily...
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You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications

You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party t...
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Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?

Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you...
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You can see average video-view duration metrics in the:

You can see average video-view duration metrics in the: A) Google Analytics B) the “Audience retention” tab in YouTube Analytics C) reports in AdWords D) the “Campaigns” tab in AdWords Correct answer is: B) the “Audience retention” tab in YouTube.....
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With YouTube Analytics, you can track metrics on:

With YouTube Analytics, you can track metrics on: A) YouTube session length B) cost-per-channel visit C) playback locations D) TrueView ad skip rates The correct answer is: C) playback locations   Read more here: https://support.google.com/youtube/answer/...
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With TrueView Video Discovery ads, advertisers can target:

With TrueView Video Discovery ads, advertisers can target: A) The Google Display Network (GDN). B) YouTube and the Google Display Network (GDN). C) All of the listed answers are incorrect. D) YouTube. Correct answer is: B) YouTube and the Google...
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With TrueView in-stream ads, an advertiser pays:

With TrueView in-stream ads, an advertiser pays: A) on a cost-per-thousand-impressions (CPM) basis B) when the viewer watches at least 30 seconds of the video or completes it C) only when the viewer clicks the video D) when the viewer...
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With a Masthead ad, an advertiser can reserve:

With a Masthead ad, an advertiser can reserve: A) YouTube search pages B) Specific channels C) The YouTube homepage D) Specific videos Correct answer is: C) The YouTube homepage   Read more here: https://support.google.com/partners/answer/6030919?hl=en &n...
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