What does impression share indicate about a product group?


PPC Video Training

What does impression share indicate about a product group?

  • A) It provides an average benchmark of all similar products from other retailers
  • B) It shows your product group impressions relative to other product groups in the same campaign
  • C) It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
  • D) It predicts your product group’s future impressions

The correct answer is:

  • C) It shows how many impressions your product group has received divided by the estimated number it was eligible to receive

 

Read more here: https://support.google.com/adwords/answer/2497703?hl=en

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